The World famous Budweiser Clydesdales appear at Hammons Field in Springfield, Missouri.
To celebrate the end of prohibition in the United States, Adolphus Busch and August A. Busch Jr. presented their father with a gift of 12 Clydesdale Horses on April 7, 1933. Adolphus Sr. immediately recognized the marketing potential of the Scottish-bred horses and a case of Budweiser beer was delivered to former New York Governor Alfred E. Smith, a firm anti-prohibitionist. The Clydesdales and their wagon would continue to travel along the east coast, eventually making a stop at the White House, occupied by Franklin D. Roosevelt and remained a fixture of the Budweiser brand ever since.
On April 12, 1945, the Budweiser Clydesdales were part of Harry Truman’s inaugural parade. By 1950, the horses had reached such a high celebrity status that they received their own mascot, a Dalmatian dog. Traditionally, Dalmatians acted as companions to horse-drawn fire carts, which the beer wagons were modeled after. They again would be part of a presidential inauguration when they were invited to participate in the inaugural parade of Bill Clinton in 1993. The Clydesdales have been in countless advertisements, after appearing in their first Super Bowl ad in 1986, the horses made over 25 more appearances. The Clydesdale horses are housed in regional facilities in Missouri, New Hampshire, and Colorado. They attract thousands of visitors each year to their training facility at Grant’s farm in St. Louis and their Warm Springs Ranch breeding facility in Boonville, Missouri.
Categories: Business & Economy
Subject: Clydesdale horse; Anheuser-Busch, inc.
Collection Name: From The Darkroom: Springfield's Historic Newspaper Photographs
Contributing Institution: The Springfield News-Leader
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Photographer: Noppadol Paothong